Keyfer

About

I'm Keyfer Cisek. I've been building software and leading teams for over fifteen years. The through-line is the same question every time: how do you build things that actually matter, with people who care, when the ground keeps shifting?

Right now I'm the VP of AI at Goody and the CEO of More & More. Before that I led engineering teams at Shopify and Clio, founded and sold an app company, and started angel investing along the way.

The part I keep coming back to is the human side of fast-moving tools — how teams learn, how leaders adapt, what stays true when everything else changes. That's where the next chapter is pointed.

This site is where I write about it.

Currently

VP of AI — Goody

Leading AI strategy and product at a gifting platform that helps companies send thoughtful gifts at scale.

CEO — More & More

AI advisory and hands-on workshops that help teams figure out how to actually adopt AI.
Projects

Elly

A personal memory app that remembers everything about the people you care about. Built for iPhone, runs on-device, completely private.

Sideboard

Inventory management system for local game stores.
What I write about

AI tooling

Prompts, agents, evals — the plumbing between a model and a useful product.

Writing

Essays and notes. The thinking tool I trust most.

Building companies

Teams, org design, the work of actually shipping.

Leadership

What holds up and what doesn't when the job keeps changing.
Elsewhere

keyfer@moreandmore.work · LinkedIn · RSS